Tuesday 2 June 2020

Immersive projection and displays and social distancing.



In the foreseeable future we have to expect social distancing rules.
Immersive display technology has by default a social distancing aspect, since the projection or display material surrounding the view, creates a type of shield. But that of course is only valid in non-contact applications.

Immersive displays can be used for a very wide range of applications.

Here are some examples:
- Relaxation during massage
- Relaxation during lengthy medical treatments
- Information immersion with products and services, such as
    Car sales, training, travel
- As medical treatment to reduce anciety and stress
- Stress relieve
- Water treatments

As said, some of these may not involve personal contact and the surrounding of images allows the participant feel connected or transported.

What is immersive display technology and how does it works?

Essentially this is not new and has been used for many years. Any classical dome and curved screen projection is immersive. The viewer or participant is surrounded by images, at least to the edge of his/her visual periphery.

Content may also be displayed above or below.

The visual content may be of either relaxing or informative nature and may even create the desire to explore.

How does it work?

We need or create an environment which allows visual content to be displayed on at least two sides. Other sides may actually be mirrored images. This depends on the subject. The environment can be an existing space, a room or a set-up of projection screens or digital displays.

Projection is ideal, because the image control is better and the visual content may not appear to be so intrusive. But there is nor reason why not LCD monitors can be used. Ultimately it is a question of budget, facility and desired outcome.

Usually the content is displayed in a wrap around panorama arrangement. But again, it is possible to have different content on different display areas. This can get as complex as one likes.

Very typical immersive environments are the Mori Digital Art Museum in Japan or the Ocean by Naked display in Yokohama, just to mention a few. While these set-up’s use up to hundres of projectors, an immersive environment may even use just one projector.   

Content can also be interactive with each other.

How expensive?

A combination of projector, screen and mirror surfaces can be relative inexpensive. In particular if relaxation is desired, whereby the room is darkened and the image not very bright. Larger spaces of course require brighter projectors as will spaces with lots of ambient light.

What about content?
Content for Immersive applications must be carefully selected. Since imagery appears 'all-around' the viewer, the content should be slow paced. Dramatic movements in video content could cause a type of motion sickness. Large scale panoramas must be of high resolution, in particular if the viewing distances are very short.
Video content should be at least 4K shot, so that it can be split across several screens.

Audio?
Normal Mono or stereo sound could be sufficient. Spatial audio can create interesting effects and may lead to viewers attention. Depending of the screen surface material audio bounce needs to be considered. For soothing audio the installation of ceiling speakers may be effective so that the audio appears non-directional.

Technical concerns?
Any immersive installation must be carefully planned. Please note that white projection surfaces may create cross reflection which can be very strong in corners, but also from wall to wall, reducing brillance. Use of black surfaces or projection paint may be a good option.

More information and consulting:

itiav.info@iti-imagegroup.com.au

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